#URBANPOLOLIFE – ADV coordination and co-production
Tradition, innovation, transversality.
These are the key words of “#UrbanPoloLife“, the new advertising campaign of La Martina, which for the FW 2018/2019 has chosen the lens of Adriano Russo and directed by Marco Gradara, led by the creative direction of Fabrizio Bezzi.
Through their work they transmit fragments of stories that, helped by the styling of Mirca Accorsi, will reveal the evolution of La Martina, the Argentine brand that entered our reality with its iconic story: set in London, it tells the tale of a typical day of an Oxford student or a city girl, who at the end of their course or workday, unbutton their shirt and are ready to face the second part of the day and, why not, play a Polo game.
“The images of this campaign – as voiced by the Company – show the versatility of La Martina, representing the values that have always distinguished the collections but at the same time focusing on the important innovations of the brand, which between omni-channel services, exploration of urban and streetwear styles and the strong investments in digital and work with influencers, it is becoming more and more a point of reference for fashion companies projected into the future “.
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