35 years after the first Polo, the limited edition Primera Selección created in collaboration with Mariano Di Vaio consists of a series of polo shirts that showcase the origins of the Argentine house. The adventure with Mariano Di Vaio started by chance: the influencer found himself immersed in the La Martina world during a visit at the Villa A Sesta club pole, in the heart of Tuscany. The Primera Selección was presented on January 9th at Pitti Uomo in the exclusive location of the Villa Vittoria Limonaia and then available for sale in all channels contemporarily. The objective assigned to us by the brand embraced both the engagement aspect of influencers and celebrities, as well as the management of the image at 360 °. With the objective of broadcasting the concept #poloiscool to its full potential, a targeted selection of influencers, models and actors were selected, ensuring high social coverage.