Chopard Eyewear by De Rigo – Ice Cube Collection Eyewear Chopard presentation
Mar 15

Chopard Eyewear by De Rigo – Ice Cube Collection Eyewear Chopard presentation

De Rigo, the leading eyewear company that produces and distributes Chopard luxury eyewear, presented the ICE CUBE eyewear capsule collection at the Via della Spiga Boutique in Milan, inspired by the iconic Chopard collection, which this year has been reinterpreted thanks to the collaboration between Caroline Scheufele co-president Chopard and the world star Rihanna, a style icon known for bold and modern choices.

We have been asked to ensure visibility of both the event and the product, and to target a younger generation of users. We have therefore selected a dozen national and international influencers, with whom we have built a one-month digital PR project. The contents created and videos ensured a consistent social coverage and were therefore able to reach the requested objective.

 

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